Recently one of our competitors earned a bit of controversy over a practice they call “surge pricing,” where customers pay up to 7X the standard rate for a ride. The attention given to these uber-expensive fare hikes has led a lot of our users to ask if Taxi Magic has plans to employ a similarly mysterious pricing scheme.
So, to clear up any confusion, here is Taxi Magic’s policy on surge pricing:
Taxi Magic does not surge prices. We do not charge you extra for a ride in bad weather or during an emergency. We won’t increase your fare on the weekend, during busy nights of the week or on popular holidays like New Year’s Eve. With Taxi Magic, you always know what you’re going to pay. No surprises.
Why, you ask?
Well, one reason we don’t surge our prices is because we simply can’t. By partnering with existing taxi drivers in more than 60 cities, Taxi Magic fares are locally regulated. This is the result of lessons learned over the more than 100 years taxis have been operating in the United States. These regulations are not a barrier to innovation, but are hard-won consumer protections that make taxis affordable and accessible to the masses. At the same time, pricing regulations create an even playing field that prevents drivers from undercutting each other, thus ensuring everyone’s ability to earn a living and provide for their families. It’s a win-win for drivers and the riding public.
We also don’t surge prices because that’s just not who we are. Taxi Magic is America’s taxi app. We work within the existing taxi industry to improve service nationwide and make all those taxis around you more efficient.
We believe that your hard-earned money is best spent living your life, not overpaying for a ride.
To hammer home our policy, we’re offering $15 off a Taxi Magic ride to new users who input the promo code “NOSURGE.” That $15 goes a long way when it applies to standard, legally-metered taxi fare. So get out there and support your taxi drivers – the local community institution that serves all riders.
Ride on!
